Jaguar: Our Executives Are Not Scumbags

Editor-in-Chief
05.30.12

In this week’s Mad Men discussion, I wondered how current Jaguar executives and employees feel about the less-than-flattering portrayal of their 60s predecessors on the show. For some insight into this, Ad Age tracked down Jaguar head of brand development David Pryor.

Not surprisingly, Pryor insisted that current Jaguar execs are nothing like the bloated cretin who leveraged poor Joan into the Bone Zone. Of course, he probably had some poor secretary gargling his balls while he spoke to the reporter.

Reports Ad Age:

“I’m a big fan of the show and it was gratifying to see our brand portrayed,” Mr. Pryor told AdAge.com. Then he added, laughing, “I would say we were fairly surprised at the turn of events.”

Mr. Pryor said Jaguar had no control over the script and that he, like everybody else, saw the latest episode when it aired Sunday night. He said that “Mad Men” researchers only reached out to Jaguar’s archivist to ask questions about the advertising in the 1960s and what a typical dealership and showroom might look like.

“Obviously it was kind of tainted … with the storyline,” said Mr. Pryor, formerly the chief marketing officer at Porsche North America. “We would agree with Don’s position that the best creative should win, not something that was less than above-board. At the end of the day, though, we’re confident that people know it’s a fictional character.”

Um, yeah, a “fictional character.” Just admit it, David Pryor — you’re probably paying a hooker for her services last night RIGHT NOW. We know what the truth we want to believe is and we will believe it, dammit!

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