TNT Places Big Red 'Add Drama' Button In Belgian Square, Genius Viral Marketing Ensues

Editorial Director

I haven’t had the chance to visit Belgium yet, but thanks to Colin Farrell effectively convincing me so in In Bruges every time I think of Belgium I associate it with being boring as hell. Whenever I do make the trip I’m convinced I’ll have to drink myself through it until I run into the opportunity to karate chop a dwarf. TNT apparently shares the same mindset:

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…

Let’s just say the result was pretty terrific. I don’t care how manufactured a viral stunt is, when something is awesome, it’s awesome. I’m talking faulty ambulancing, bike wrecking, street brawling, underwear motorbiking, and gunfighting while random Belgians look on in shock sort of awesome. Bravo, TNT. You’ve been awarded one First Place Mullet. Video below.

YouTube via Gawker

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