Next month, the 37 percent of Netflix customers who were grandfathered into a lower price point are going to see their monthly costs go up to $9.99 for the standard plan with HD video. Amazon took note and is rolling out a new plan this morning, which just may pick up some of the customers who don’t want to pay more than nine bucks for HD streaming. That extra dollar per month could eventually buy so many things, not all of them purchased with a selfie or by pressing a button.
Starting today, Amazon is going to make their Prime Video service available as a standalone monthly subscription for the first time, for $8.99. They’ll also be making the full benefits of Amazon Prime (including free two-day shipping, Prime Music, Prime Pantry, etc.) available as a monthly subscription for $10.99. It’s still cheaper to buy Amazon Prime on a yearly basis ($99), but these new monthly subscriptions are meant to attract customers who don’t want to commit to a full year.