The days of waiting a seeming eternity for the release of San Diego Comic-Con trailers are clearly in the past, as this weekend saw a slim barrier between the time a new preview was showcased in Hall H and its debut on the internet. The influx has left us all a little weak in the knees thanks to the overwhelming weight of anticipation, but while some of these trailers might make your heart hurt when you measure the distance from now until their release dates, others may seem less appealing. Which is the best? Which might need to take another swing at it? We took a look at all the major film trailers, dropped them in this post, and ranked them for you.
9. Blair Witch
That this (latest) Blair Witch sequel found a way to sneak past the gate by using a fake title, The Woods, for months and reveal its existence as a true surprise at Comic-Con is neat. But is the actual film going to surprise audiences or inspire fear in the way that the original did? The Blair Witch Project helped to establish the found footage horror film as a sub-genre and came into the world in such a way, and at a time where it was possible to question whether the events were real or not. Obviously, the third Blair Witch film has no such advantage because we’re all so smart now, and that means that this film has to live on its own ability to crawl under the skin and be unsettling. Unfortunately, the mix of darkness, screams, creepy houses, and mysterious figures in the woods (as shown in the trailer) all feel as though they’re ripped from a horror movie how-to and the found footage device has been abusively overused. Maybe the end result will rise above its common ingredients.The team of writer Simon Barrett and director Adam Wingard has had success before with The Guest and You’re Next, after all, and audiences and reviews of the premiere at Comic-Con were kind. But the burden (fairly or unfairly) falls upon horror films to constantly evolve and present fresh takes on old ideas if they want to gain acceptance and acclaim. Heaven forbid action movies, broad comedies, or comic book films ever get subjected to this same standard.