Disney, whichs owns everything from Marvel to ESPN to your firstborn child, paid George Lucas $4 billion for the rights to Star Wars. That’s a lot of money, even for Disney, but they anticipated to earn all of it back, and then some.
Goldman Sachs entertainment analyst Drew Borst’s forecast for the film breaks down into $1.95 billion in global ticket sales and $6 billion in merchandise sales next year.
“We estimate Star Wars consumer products sales of $6 billion in FY16, double the sales when Disney acquired Lucas in 2012,” Borst wrote Tuesday in a client note titled “May the Mouse Be With You.” (Via)
Only a small fraction of Disney’s financial jackpot comes from the movie itself. The Force Awakens is the cereal; The Force Awakens merchandise is the marshmallows. That $6 billion is what Disney made from the Frozen crap that your kids desperately wanted a year ago, and is now hidden somewhere under their Star Wars-themed bunk bed that’s covered in BB-8 sheets and stands next to an R2-D2 trashcan and life-size cutouts of Rey and Finn.
Something tells me Di$$$$$$$$$$$$$$$$ney knows what it’s doing.
(Via New York Post)