Everything You May Not Know About Kevin Smith’s Viewaskew Universe

Tusk comes out this weekend, which likely means that at this very moment Kevin Smith is probably engaged in a flame war with no less than 30 different internet trolls. It also means that the opportunity is ripe to look at some of his earlier films. You know, the ones that reek of New Jersey and feature a foul-mouthed stoner and guy in a trench coat hanging out with a bunch of townies. Kevin Smith’s movies have a reputation for being just as polarizing with the public as they are the critics — if you want to really split people into opposing sides at a party, ask them who enjoys Kevin Smith movies. Personally, I love the Viewaskew universe movies. Yes, I realize the characters all sound a bit like Kevin Smith and he’s notorious for running his mouth about the industry, but I have fond teenage memories of Mallrats and Chasing Amy and my local mall and dammit, I’m entitled to my nostalgia!

With Tusk rolling out into theaters, I thought it would be fun to look at the similarities between Smith and an actual walrus — I kid, I kid. Here’s some trivia on the movies that make up Jay and Silent Bob’s Viewaskew world.

1. The letters in Clerks’ title are all from different magazine fonts and snack foods. Smith took the lettering from several different magazines and convenience store snacks to make the Clerks poster title. The C is from Cosmopolitan Magazine, the L is from Life Magazine, the E is from Rolling Stone, the R is from Ruffles chips, the K is from Clark candy bars, and the S is from Goobers candy.

2. Smith had to shoot Clerks during the store’s closed hours. At the time, Smith was working in the Quick Stop convenience store that Clerks was filmed. The store was open between 6 a.m. and 11 p.m., leaving Smith the 11 to 4 a.m. slot to film the interior scenes. The reason the movie was shot in black and white is partly because it was cheaper and the lighting provided by the fluorescent Quick Stop lighting looked better on film.

3. The movie was made on credit cards and comic books. Movies don’t get more low-budget than Clerks, as the financial backing for the movie was made up almost entirely of maxed out credit cards. To scrape together the rest of the $27,000 for the movie, Smith sold his comic book collection, cashed in on an insurance settlement, and borrowed $3,000 from family and friends. The gamble paid off when the movie later pulled in $3 million at the box office.

4. OJ’s defense team secured the movie an R-rating. The MPAA originally slapped Clerks with an NC-17 rating because of language and lewdness — a woman screwing a dead guy in the bathroom apparently doesn’t go over well with the censors. Miramax brought in Alan Dershowitz of O.J. Simpson’s defense team to secure the movie an R-rating without any cuts.

5. Quick Stop and RST Video are still around. The convenience store is located at 58 Leonard Ave., Leonardo, NJ.The “RST” in RST Video stands for “Rajiv, Sarla, and Tarlochen,” the family names of the store’s owners.