Every year, San Diego Comic-Con sees studios debut exclusive footage. And every year, somebody discreetly records that footage and posts it on the Internet. Which brings us to step three of this particular boogie, studios shocked, absolutely shocked, that fans who can’t make it to San Diego want to see the footage.
Deadline has an “exclusive” about how once again nerds with cell phones might ruin it for everybody, or at least so studios claim. Here’s one quote in particular, about the Suicide Squad leak, to give you an idea of the tone of the piece:
It’s unfortunate and ultimately damaging that one individual broke a long-standing trust we have enjoyed with our fans at the convention by posting early material, which, at this point, was not intended for a wider audience… Our presentation yesterday was designed to be experienced in that room, on those big screens!
Warner Bros. also claims that Suicide Squad trailer won’t be publicly released. Despite the carefully manicured scolding, it’s hard not to view all this as just a bit disingenuous. By now, movie studios should be fully aware that Comic-Con has more leaks than a colander: Last year, that exclusive Batman v Superman trailer was all over the Internet and Deadpool, of all productions, came about because fans will find and release anything.
Studios should just embrace this, as it’s not going away. One, there’s always going to be the guy who wants the attention of putting the footage out there, and two, it proves people want to see your movie. Studios should be worried when nobody bothers to leak anything; that might be a lot worse.