Despite all the controversy, The Interview has pulled in an impressive $31 million from VOD and On-Demand in the last two weeks, but even that comes with some fine print:
With the $1.8 million that it took in from its limited theatrical opening over the Christmas holiday and the $1.1 million it grossed last weekend added in, “The Interview” has rung up a total of $2.9 million at the box office. With the $31 million from VOD and streaming added in, it’s grossed a total of $33.9 million. Even with the record returns from online, “The Interview” remains a long shot to get into the black, since it had a production budget of $45 million and a marketing budget in the same range.
Sony’s reported box office numbers are a little higher, but it doesn’t make much of a difference. At this point, it would take a post-Christmas (or in Rogen’s case, Hanukkah) miracle for this movie to make a significant dent in the box office.
Via The Wrap