Call Me By Your Name, starring Timothée Chalamet and Armie Hammer, is a film about Elio, a young man who discovers that he is sexually attracted to men when he falls for and begins a relationship with Oliver, who is staying with Elio’s family at their home in Italy. It is not, as the image above would suggest, a tender heterosexual romance that involves peaches. Those peaches — and the characters who love them — are decidedly queer.
But that didn’t stop Sony UK from tweeting that image much to the amusement and annoyance of those on Twitter. Amusing because the image suggests a wildly different story then the actual film, leading some to helpfully suggest other similarly heterosexual films.
https://twitter.com/carolineframke/status/927958698563162113
https://twitter.com/itgetsbedder/status/927954292841074688
But many felt the sting of heteronormativity and queer erasure, hurt and offended by the idea that the studio would hide the fact that this is a love story between two men in order to gain a wider–read: straight–audience.
This marketing….. pic.twitter.com/B1OhGTEukq
— ShaneAvery (@ShaneAvery) November 7, 2017
https://twitter.com/ed_sheertwin/status/927954083394101248
https://twitter.com/pilotbacon/status/927961254622310400
You got your heteronormativity in my peanut butter. https://t.co/TKTJs4XZjs
— Louis Peitzman (@LouisPeitzman) November 7, 2017
Perhaps the inclusion of the image was accidental, or the staffer posting to social media was unfamiliar with the film. This is a bit of a long shot as a simply Google Images search of “call me by your name” results entirely in images of Hammer and Chalemet. But at least they included the peach, the real star of the movie.
