This weekend saw three new wide releases vie for President’s Day box-office dollars, but each also had to compete with three huge hits from last weekend, and the holdovers ultimately came out on top, drubbing all three newcomers in their opening weekends.
LEGO Batman once again topped the weekend, although it is experiencing a much bigger drop in its second weekend than the original LEGO Movie. However, over the four-day holiday it is expected to add around $41 million to bring its total to $106 million after 11 days. Once international grosses are accounted for, the second in the LEGO franchise should turn a tidy profit (on a $80 million budget) and set up the next installment in September, LEGO Ninjago. I don’t expect, either, that Rock Dog will put up much in the way of competition next weekend, so LEGO Batman should continue to dominate the kid’s market until the arrival of the live-action Beauty and the Beast on March 17th.
Second place went to another holdover, Fifty Shades Darker, which will tumble nearly 70 percent off its first weekend but end the President’s Day frame with around $25 million. Thanks to hefty receipts on Valentine’s Day, the film should end the weekend poised to break the $100 million mark with $94 million, while it has also added $95 million internationally. The $55 million budgeted film will cross $200 million globally after only 11 days, meaning there’s plenty enough here left in the tank to sustain next Valentine’s Day third film in the trilogy.