When Adele finally broke her long silence and reemerged back into everyone’s “World Is Ending Sadness” playlists with “Hello,” we knew that it was going to be big. But with the numbers finally coming back on the song’s short first week, we had no idea how incredibly missed the English singer was.
NME is reporting that “Hello” went to No. 1 on iTunes in more than 109 countries around the world, and her forthcoming album 25 is No. 1 in 93 off of pre-order sales alone. While that statistic is insane enough, the “Skyfall” singer’s video view may be more impressive.
Vevo announced today that the “Hello” video’s 27.7 million views is the highest ever recorded in a 24-hour period, breaking Taylor Swift’s record with 20.1 million for “Bad Blood.” And Adele’s new clip isn’t done — she may be hot on the heels of another incredible record. The fastest ever video to 100 million Vevo views — also known as Vevo Certified — is still held by Miley Cyrus’ “Wrecking Ball,” which came in six days’ time. “Hello” already has 72 million, and that’s only in three days.
And this news is following that Adele will be soon hitting 30 Rockefeller Center as the musical guest of the November 21 episode of Saturday Night Live hosted by Matthew McConaughey. We suppose what we’re trying to say here is that November is going to be a very busy month for Adele. She’s got lots of reasons to be happy, and it’s all because of her music that makes us so sad.
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