Britney Spears Is Taking Her Las Vegas Show On The Road

01.23.18 1 year ago

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For the past four years, Britney Spears had a Las Vegas concert residency called “Britney: Piece Of Me,” and it was a hit: It topped $100 million in ticket sales and was seen by over 700,000 people as of February 2017. The final performance was on December 31st, 2017, and now that she’s no longer bound to the Vegas strip, she’s taking the show out on the road for the “Piece Of Me” tour.

“I’m so excited to announce that we’re bringing the #PieceOfMe tour to select cities in North America, Europe and the UK,” Spears wrote on Twitter. “See you guys this summer.”

Interestingly, the tour is being sponsored by Pepsi, with whom Spears has had a long and storied relationship: In 2001, when she was 19, she signed what was then Pepsi’s “biggest and most far-reaching agreement ever with an entertainer,” reportedly worth in the range of $7 to $8 million. She’s since appeared in several famous Pepsi advertisements and is basically forever associated with the brand.

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