Carly Pearce’s ‘Hide The Wine’ Video Is A Plucky On-The-Nose Soliloquy

Carly Pearce delivers a plucky, on-the-nose soliloquy while dancing on top of tables in her new music video for “Hide The Wine,” which was released by Big Machine Label Group today.

In the video, Pearce stomps a pragmatic foot down in the face of a love she’s fully aware is toxic. She’s also aware that despite its toxicity, she’s prone to falling back into its snare if she’s not careful. The track diverges from the typical pop breakup narrative that proclaims total detachment from an ex-lover, as Pearce acknowledges her weakness and proposes grounded rules for herself to follow: “Better hide the wine / And get it gone / I better hide every one of them records than turn me on / Turn up the lights / And kill the mood / Because baby, I just don’t trust myself with you / I better hide the wine.”

And instead, Pearce, in the video, takes on the role of the temptress, knocking over glasses and leaning back in ornate rocking chairs in the middle of the woods, singing with a gleaming side-eye. She transcends and transforms rather than allowing herself to fall victim once again, becoming the image of opulent victory all while flashing a smile. There’s nothing more country than that, so watch above.

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