For a decade, Roc-A-Fella Records had a great thing going. Besides the obvious dope records from Jay Z, Memphis Bleek, Beanie Sigel, Dipset, State Property, and more, we also got a Hard Knock Life Tour and dozens of important moments for the music industry. Then, around 2005, it all went south and the Roc broke up. Only a few people know exactly what happened while the rest of us have trafficked in rumors. Now though, Dame Dash is ready to put the rumors to rest with the announcement of a TV series based on the rise and fall of the world’s most infamous Roc-A-Fella Records. Holla!
Deadline let the cat out of the bag that Dash and Lemuel Plummer are producing a series they liken to Vinyl or The People Vs. OJ Simpson. Let’s hope for their sake it’s the latter because one of those shows was a critically-acclaimed success and the other was Vinyl. Dash promises this will be a “brutally honest account” of everything that made the label great and ultimately led to its downfall.
“It’s not about the music that you hear,” said Plummer to Deadline. “It’s about the actual [behind-the-scenes] story that’s never been told.”
For those of you hoping this will be “The Jay Z Show,” the former Roc-A-Fella CEO has a big bucket of cold water for you:
“Roc-A-Fella as a movement wasn’t revolving around one person, but that’s the way it was made to look.”
With that said, on first blush it does seem to be a show where Dash will be the main character, no matter how he dresses it up. It will start with him in high school, then making the transition from the streets to being Jay’s manager.
The Roc may not have revolved around one person but it sure sounds like the show about the Roc will. He’s the producer, so that is one of the benefits of being the guy in charge.
The Get Down shows there’s an appetite for hip hop history in cinematic form and this has a chance to be incredibly compelling television. A friend of mine was just bemoaning the lack of hip hop stories on television and film. There’s a lot of material to mine from different regions and different labels and I’ve got a hunch any of those are more interesting than the 100th crime procedural. Seriously, unless you’re a high-functioning sociopath, I don’t want to see you solve any crimes.
Dash doesn’t assume anyone the project is based on will have an issue with the story being told. Of course he says that while also admitting he hasn’t spoken to Hov first. The conversation those two have about this project could probably be a series itself.