Irish Rockers The Pogues To Further Irish Stereotypes By Releasing Their Own Brand Of Whiskey

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It’s no secret the Irish like to drink quite a bit. Irish rock band The Pogues are aware of this as well and with that knowledge they plan on releasing their own brand of Irish whiskey. The whiskey will be distributed through West Cork Distillers and the plan is to partner with other distributors around the world for worldwide distribution.

The Pogues tell The Spirits Business, “It’s been brilliant working with such experts to come up with a whiskey that we all think reflects our spirit and that we all like the taste of.  It’s wonderful to add to the ranks of great Irish whiskeys and we hope it stands the test of time.” The punk rock whiskey will run you £30 in the U.K. or $45 dollars here in the states once it’s available.

The Pogues Irish Whiskey is targeted towards 25 to 35-year-old drinkers and is said to be Ireland’s highest malt-containing blended Irish whiskey, with 50% grain and 50% single malt liquid.

The whiskey, described as having a “malty and floral” flavour with notes of mild chocolate and citrus, was developed by distillers Barry Walsh and Frank McHardy.

“We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges,” said John O’Connell, co-founder of West Cork Distillers.

All right Dropkick Murphys and Flogging Molly, time to step your game up.

(Via The Spirits Business; h/t Brooklyn Vegan)