John Mayer’s Comeback Strategy Involves Selling Laundry Detergent

10.21.16 1 year ago

John Mayer hasn’t released an album since 2013, and a straight-up pop album in even longer. But the “Your Body Is A Wonderland” singer (if he puts that uncomfortably precious song out into the world, I’m holding him accountable for it) recently tweeted, “Mixes and meetings and photo shoots and finishing touches. Pop Music I’m comin’ back…” I’m not sure how Mayer is going to find the time for new music, what with his burgeoning laundry empire.

Earlier this year, Mayer announced a collaboration with Laundress, an “eco-friendly line of detergent, fabric care, and home-cleaning products that take excellent care of you, the things you love, and the environment,” according to founders Gwen Whiting and Lindsey Boyd. The relationship began when Mayer Snapchatted a video of himself washing his white t-shirts with Laundress products, and the Lennon/McCarthy of laundry partnerships was born.

Now they’re selling two products, The Laundress X John Mayer Laundry Detergent and Fabric Fresh (available here!), inspired by the American West that celebrate “our mutual affection for the laundry experience and the natural spirit and fresh mountain air in Mayer’s home state of Montana.” You can watch a video courtesy of The Laundress of them talking about all this and more above.

I’ve learned so much today:

1) John Mayer lives in Montana.
2) John Mayer isn’t authentic when he says, “I’m authentically into this.”
3) John Mayer stories instinctively make me want to listen to Room for Squares and write the lyrics to “Great Indoors” in my high school book.
4) John Mayer is horny for laundry.

It’s a shame things didn’t work out with Taylor Swift; he could have hand washed all her vintage dresses.

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