Justin Timberlake Is Bud Light Platinum's New Creative Director, Much To Pitbull's Dismay

Senior Pop Culture Editor
02.08.13 3 Comments

We’ve been saying it for years, that Justin Timberlake, SUCH a bum. Singer, actor, Jessica Biel sleep-wither, he could be doing SO much more with his life, like attaching his name to a beer that sounds like the name of an early 1990s rapper. Yes, according to Billboard, JT himself, known across the world for his refined taste, bold flavors, and being encased in a translucent blue bottle, is the new creative director of Bud Light Platinum.

Justin Timberlake has teamed up with Bud Light Platinum to become the brand’s new creative director, Anheuser-Busch announced Thursday, with a new commercial featuring the singer and his comeback single “Suit & Tie” debuting during Sunday nights’ Grammy Awards. The partnership was brokered by ad agency Translation, who just last year teamed with Budweiser for the Jay-Z curated festival Made In America.

As part of the deal, Timberlake will be charged with providing “creative, musical and cultural curation” for the Bud Light Platinum brand, per a press release announcing the partnership. Additional terms were not disclosed. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” Timberlake said in a statement. “I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well.” (Via)

What does this mean for the rest of ‘N Sync? Well, nothing. I mean, look:

Though Chris Kirkpatrick is hoping to get the coveted restroom maintenance assistance job at Busch Gardens.

(Via Billboard)

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