Kiss’ Gene Simmons Is Starting His Own Publishing Imprint And Writing A Book About The ’27 Club’

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Gene Simmons is a man of many hats. He’s the longtime Kiss frontman with a tongue that defies all logic. He’s an occasional political pundit who’s been banned from Fox News for life. He’s an outspoken public figure with controversial opinions on hip-hop, depression, and Islam. He’s a man who’s been accused of sexual misconduct. He’s a merchandising mogul who’s turned the Kiss brand into an empire, with endeavors including a restaurant chain and a reality TV show. And, he’s a writer, whose published numerous works, ranging from sci-fi zines to the book that is titled, I kid you not, On Power: My Journey Through the Corridors of Power And How You Can Get More Power.

For his next chapter, Gene Simmons is starting a publishing imprint. Through powerHouse Books, Simmons Books will be a place for the rock lifer to release his own endeavors, whatever they may be. We do know what his first book will be, though, and its a deep dive into the phenomenon known as the 27 Club, in which many rock stars have died during their 27th year of life. Who knows what Simmons has to say about this, but the press release promises a “witty, insightful, and no-BS take on the myth.”

The book is further described as follows:

“The book is from the perspective of a fellow musician as Simmons, for the first time, tries to dig deep and understand the deeply human and compelling stories about many of his heroes—from Blues icon Robert Johnson to Rolling Stones co-founder Brian Jones, from grunge superstar Kurt Cobain to rebel chanteuse Amy Winehouse. Simmons takes us into the worlds of these larger-than-life personalities and tries to find truth beneath the myths of sex, drugs, and rock ‘n’ roll.”

27: The Legend And Mythology Of The 27 Club will be released in August. As for what comes after for Simmons Books, we’ll just have to wait and see.