Red Bull spent 2016 cementing their place as one of the foremost corporate patrons of the arts, specifically music. Earlier this year we went to Montreal to examine how they’re investing in the next generation of artists via the Red Bull Music Academy. Today, they launched a celebration of twenty different events, lectures, and collaborations they helped host throughout 2016.
It’s a moment for the brand to pause and brag a bit about the extensive work they’re doing in the field, and unlike most other pieces of branded content, these creations are actually worth investigating. You can check out the entire collection of twenty here, as well as a few choice highlights from the hip-hop and R&B world below.
YG’s new collaboration “Trill” with YG and Boi-1da
As part of Red Bull Sound Select’s recent 30 Days In LA live show series, YG recently sold out an LA show at The Wiltern. “Trill” would fit right alongside the g-funk on his excellent new album Still Brazy.
Mike Will Made-It’s lecture at Montreal’s RBMA
The Atlanta producer goes deep on his storied career and superstar collaborations.
UK Grime star Dizzee Rascal on his quick rise to the top at this year’s London RBMA
One of the breakout stars of the Grime scene talks about his experience within the movement.
A never-before-seen interview between Erykah Badu & Om’mas Keith
Anything Erykah Badu is involved in is going to be interesting and off-the-wall — and producer Om’mas Keith plays right along.
Prince engineer and Dr. of Psychology Susan Rogers’ lecture at Montreal’s RBMA
For those still mourning Prince — which, hey, is all of us — his close collaborator and brilliant engineer Susan Rogers shares both memories of working with him and illuminating insight of her own.