Scooter Braun is mostly known for being Justin Bieber’s manager, but he’s actually been in the entertainment business more than a dozen years. He got his start organizing parties in Atlanta, which led to Jermaine Dupri recruiting him to be the executive director of marketing at the rap impresario’s So So Def Records.
Braun eventually split off on his own, and he was at the forefront of social media era, discovering rapper Asher Roth and Justin Bieber through MySpace and YouTube, respectively.
Today, Scooter Braun heads SB Projects, an entertainment and media company which houses SB Management and School Boy Records. In honor of his 34th birthday, here’s a list of artists whose careers have received an instrumental hand from Braun.