Music

Taylor Swift Releases Her New Single, ‘Ready For It,’ After Previewing It During A Football Broadcast

Taylor Swift’s return is in full swing ahead of the release of her latest album ,Reputation, in November. The first single and video, “Look What You Made Me Do,” had inspired a wide array of reactions from fans and the “death” of the old Taylor, but now we have the second single and an early reception that is far more typical for the pop star.

Swift teamed with ABC to preview her latest song, “Ready for It” during the ABC/ESPN college football game between Florida State and Alabama on Saturday night, providing a soundtrack to the intro of the game. She followed that up by releasing the full single on Sunday morning, giving fans some positive news in the face of the latest news on the world stage. It’s definitely more upbeat than “Look What You Made Me Do” and just the responses to ABC’s pair of tweets with the promos previewing the track bode well for its release.

It also apparently is joining “Look What You Made Me Do” as part of ABC’s Fall advertising push, providing a proper background to the drama of the network’s Thursday night dramas according to Variety and the new premieres coming within the next few weeks. You can listen to the full song below and close out the weekend on a high note.

(Via Variety / Vulture)

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