It’s a given that pretty much anything Taylor Swift does is going to stir up a reaction online. That’s just part of the territory when you’re one of the biggest, most widely recognized, beloved and maligned pop stars on the planet. With that said, it should come as no surprise that when Taylor unveiled the cover to her upcoming new album Redemption, the Internet was almost instantaneously flooded with a wide and diverse array of opinions and theories.
Some people, even self-proclaimed Swifties, weren’t feeling it at all.
— T. Kyle (@tkylemac) August 23, 2017
https://twitter.com/red_lipbatfish/status/900415803836829696
Taylor Swift's album cover looks like an art project by someone who's mom definitely doesn't understand them.
— .sergiy 🇺🇦 🇨🇦 (@Sergetacular) August 23, 2017
Taylor Swift's album cover/typography is ugly as hell. It's a fucking mess? Copies Life of Pablo? Copies NYT? I'm confused.
— Samantha Dalton ☾ (@samanthabrookeD) August 23, 2017
https://twitter.com/yasisalek/status/900414006854262784
https://twitter.com/artsydreamboy/status/900418015115849728
Others thought it was nothing short of pure genius.
THIS ALBUM COVER IS GENIUS. TAYLOR SWIFT IS SLAYING ONCE AGAIN!!!! pic.twitter.com/Ld17HEe1bi
— Christena ❤️ (@tayylenastan) August 23, 2017
Man, that cover… The concept. I just can't handle with that. So incredible. #Reputation @taylorswift13
— Luiz Faria (@LuizferFaria) August 23, 2017
https://twitter.com/DwtsHolker/status/900413320787898369
Some chose to mock the news-theme in general.
I commend Taylor Swift for including that important note on her Reputation album cover. pic.twitter.com/8cPDDXugTt
— Mike Beauvais (@MikeBeauvais) August 23, 2017
Designer: What are you thinking for the album cover
Taylor Swift: FAKE NEWS!
Designer: Say no more fam. pic.twitter.com/Mi3cyWJ7Ll— Michael Carney (@carneymichael) August 23, 2017
Judging from the cover, Taylor Swift about to drop a hardcore hip hop record about the media and fake news 👀 pic.twitter.com/hGoiVF4ali
— Alex V (@flexvangundy) August 23, 2017
Others tried to read into what it might mean for her ongoing feud with Kanye West.
https://twitter.com/scottishheliza/status/900418298013253632
When I see Taylor Swift's new album cover mimics the font for Kanye's Pablo merch pic.twitter.com/iHnmxbkCR9
— Chris Daniels (@sirchrisdaniels) August 23, 2017
https://twitter.com/booksandbighair/status/900405355020242945
https://twitter.com/CmonHarris/status/900401417499926530
The most hilarious takes were those who compared the artwork to other famous album covers of the past.
https://twitter.com/jzcamp/status/900413210137853952
https://twitter.com/BryanBrussee/status/900412935373291520
Who knows to what extent Taylor will choose to address either the way she’s been portrayed in the media or her simmering Cold War with Kimye? This Friday, she’s announced that she’ll drop the first single from the new project which will no doubt answer some questions, while most assuredly opening up a whole bunch of new ones.
What do you think of the cover? Let us know in the comments section below.
