It’s hard to say any event is “made for Twitter” anymore. The social media platform has grown to a point of ubiquity that means all events, no matter how small, are perfect for tweeting about. But Yeezy Season 3 – a worldwide live-stream of a new album/fashion line by one of the world’s most famous artists – still feels like it belongs to the website made for reacting as quickly as possible. The tweeting masses responded by bringing their A-game.
Well, they would have. If they could get the stream to work.
https://twitter.com/jamiesyke/status/697895215202492418
https://twitter.com/Ish_46/status/697891421873811456
@TIDALHiFi stream got me like #YeezySeason3 pic.twitter.com/xNnvgaBscI
— Justin Hood (@jhoodxo) February 11, 2016
Waiting for that coveted @TIDALHiFi stream to stop loading… #YeezySeason3 pic.twitter.com/4VOzSocO1P
— Catherine Taveras (@_catherinet) February 11, 2016
Jay-Z is working really hard right now on a stationary bike pedaling to power their single server. @TIDALHiFi #tidal #YeezySeason3
— Kate Ferrara (@kateferrara) February 11, 2016
https://twitter.com/AirBourne_11/status/697892622988251136
When they did finally get the stream to load, fans were met with the blank uninterested faces of the Yeezy Season 3 models.
Everyone enjoying this #YeezySeason3 show, except the models.. 😩 pic.twitter.com/UlRg2NbWv7
— DJ Risk One (@RiskOne) February 11, 2016
https://twitter.com/connichameleon/status/697908885588303872
https://twitter.com/LordAshby/status/697905918898470912
Somebody call the NYPD, pretty sure every model at #YeezySeason3 is being held against their will. pic.twitter.com/lc2tSaD6EK
— Funny Or Die (@funnyordie) February 11, 2016
The models might not have perked up, but Taylor Swift’s and Ray J’s ears almost certainly did when they were name-dropped on The Life of Pablo.
Ray J right now #YeezySeason3 pic.twitter.com/o20qjTPHdH
— The Black Hokage (@TheBlackHokage) February 11, 2016
https://twitter.com/OnlyInBOS/status/697902822357102593
https://twitter.com/_scottjohnson/status/697901231583399936
Well, Taylor Swift is gonna probably be writing a song over a burning pair of Yeezys tonight #YeezySeason3
— Travon (@Travon) February 11, 2016
Everyone who wasn’t TayTay and Ray J seemed to enjoy the new album, though.
Watching #YeezySeason3 like pic.twitter.com/oUDBX1JhoL
— Troy Osinoff 🕺 (@yo) February 11, 2016
And that was before Kanye West finally unveiled that video game about his mother ascending to Heaven.
https://twitter.com/maxwellstrachan/status/697912705093652481
Ultimately, Yeezy Season 3 became the world’s most expensive road trip. The famous rappers gathered on the stage passed the aux cord back and forth to play their songs to the crowd at Madison Square Garden.
they are really just hanging out in msg passing around an aux cord. this is the blackest history month ever #YeezySeason3
— Donwill® (@donwill) February 11, 2016
https://twitter.com/SwitchLains/status/697913220384722944
