Following Sean Hannity’s messy defense of Senate candidate Roy Moore — in response to the Washington Post report containing allegations that Moore had sexual contact with a 14-year-old girl — advertisers are starting to once again flee the personality’s Fox News show. Realtor.com announced that it will no longer allow its ads to be shown during the Hannity program, and Keurig has followed suit while addressing the matter on Twitter. Keurig stated that while it’s not pulling advertising from Fox News, the coffee-brewer manufacturer has “stop[ped] our ad from airing during the Sean Hannity Show.”
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
Of course, this movement has turned unavoidably political for the left and right, although the latter seems more intent upon producing a venomous result while the former side thinks Keurig will come out on top. And as some pointed out on Twitter, the tag may be trending with the help of Russian bots.
Hi missus, fyi, you just referred to @seanhannity as an educated woman, and WHOA IF TRUE.
— CocoPops (@HeadOColettuce) November 12, 2017
Apparently the Russian Troll factories are now trying getting #BoycottKeurig to Trend. It's so blatantly obvious. Keurig needs to be praised for dropping their ads from @FoxNews
Let's get #DrinkKeurig trending!
— Ed Krassenstein (@EdKrassen) November 12, 2017
This is why #BoycottKeurig is trending:
Keurig pulled their ads from Hannity's show because of grassroots campaigns from AMERICANS who are sick of Fox News and Hannity in particular.
Trump supporters are, once again, falling for Putinbots who made this HT.#Sundaymorning#AMJoy https://t.co/OVmA5pfZbz
— Holly Figueroa O'Reilly 🌸 (@AynRandPaulRyan) November 12, 2017
Regardless of the bot factor at hand, plenty of Hannity fans might toss their Keurig makers in the trash and go with a competitor for their watered-down caffeine fix. However, there are (at least) an equal number of people who are vowing to buy a Keurig for Christmas. In some cases, they’ll buy a lot of them.
I saw #BoycottKeurig on my timeline got kind of nervous that would have to give up my favorite coffee maker so i looked up why and it’s cause they dropped Sean Hannity…I buying five of those joints for Christmas
— 🖤😈Ace🖤😈 (@Hi_IamAaron) November 12, 2017
I will be buying a Keurig this afternoon. #BoycottKeurig
— Keith M. (@ksecus) November 12, 2017
https://twitter.com/A_given_/status/929707841388187648
When #BoycottKeurig is trending and you fear you have to give up your favorite coffee and you find out they just dropped idiotic #hannity! pic.twitter.com/CURhZI0tiY
— Sara Spector (@Miriam2626) November 12, 2017
Can't wait to drink my Keurig coffee while taking a knee during the National Anthem before going to see Hamilton. #BoycottKeurig
— Michael Blackman (@MikeRBlackman) November 12, 2017
https://twitter.com/kabyber/status/929704538369613825
Looks like my wife is switching from a Nestle machine to a @Keurig for Christmas. Bravo. We must speak out with our wallets. Do not #BoycottKeurig
— 💉♻️🇺🇸 Christopher Zullo (@ChrisJZullo) November 12, 2017
To recap: So-called Christian conservatives are protesting the denouncement of a child molester, just like Jesus would've wanted. #BoycottKeurig
— The Volatile Mermaid (@OhNoSheTwitnt) November 12, 2017
However, one should be cautioned against joking around too much about this subject on Twitter, as a user discovered…
https://twitter.com/RespectableLaw/status/929744310718918656
Who could have possibly predicted that Keurig would be picking up the coffee-controversy mug this holiday season?