Pabst Blue Ribbon Is Furious At WWE’s Newest John Cena Shirt Design

05.28.16 2 years ago 31 Comments

John Cena has always (well, since he stopped rapping) branded himself as the working man’s working man. He’s harped on his Boston upbringing and no-days-off attitude to try to connect with working class lunch pail guys as much as he connects with kids. And what connects with the “everyman” more than a can of Pabst Blue Ribbon?

John Cena’s newest shirt on the WWE Shop was pretty much a PBR can with his likeness on it, prompting people to make immediate comparisons and accusations of the classic no-no of “gimmick infringement.”

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