An ‘AdWeek’ Profile Of Stephanie McMahon May Have Accidentally Revealed Future WWE Booking Plans

06.30.17 12 months ago 11 Comments

As the Chief Brand Officer, Stephanie McMahon is undoubtedly a very important part of WWE. And yeah, her dad owns the whole thing, but that doesn’t mean she doesn’t work incredibly hard every day to prove herself and grow the company into a powerful worldwide brand. Simply said, when AdWeek announced that she was one of the Most Powerful Women In Sports (alongside such heavy-hitters as FS1’s Erin Andrews, Chicago Bears owner Virginia Halas McCaskey and Barstool Sports CEO Erika Nardini), it was a well-deserved honor.

However, her AdWeek profile may have accidentally revealed some of WWE’s future booking plans. Here’s the text from her online profile:

“Divas” are dead, and “superstars” are born, thanks to McMahon, who retired the old-school name for WWE’s women grapplers and replaced it with the same title superstars given to the sport’s male competitors. McMahon, daughter of CEO Vince McMahon, has spent two decades in nearly every facet of the WWE, both on-air and in its business operations, helping make WrestleMania 33 a $14.5 million-grossing, attendance-breaking event at the Orlando Citrus Bowl this spring (besting a 2015 concert by the Rolling Stones).

Impressive, right? Well, take a look at the version of her profile from the June 26, 2017, print edition of AdWeek:

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