According to Variety, WWE and NBC Universal have partnered up to bring you new advertisements in an aggressive enough way that even the lady from those Popeye’s commercials is jealous. From that same article:
In the first marketing pact made under the new arrangement, Viacom’s Paramount has signed up with NBCU and WWE to promote its new “Terminator: Genisys” film, starring Arnold Schwarzenegger, starting in the WWE’s annual “Wrestlemania” event in March and on NBCU and in WWE properties through the movie’s July release. In “Wrestlemania,” wrestler Triple H (actually Paul Levesque, WWE’s executive vice president of talent), will make a grand entrance using imagery from the movie, and video outtakes from “Wrestlemania” will be released digitally and socially in service of promoting the release, said Wilson.
“They get ad units, and they get integration in ‘Raw’ and ‘SmackDown,’ pulsing it from now until the film release,” she said. “I don’t think we would have gotten a deal like this done without this new collaboration, this new strategy.”
On one hand, while I don’t much care for really assertive marketing getting in the way of my wrestling, in 10 years, when we’re all trying to remember ridiculous things from wrestling’s past, “Haha, remember when Triple H had that weird Terminator entrance to promote his muscle-y old man friend before he murdered that other old dude dressed like Eric Draven?” is gonna be pretty great.
So, whatever. Bring it on. Let’s go whole hog on this. Have Rusev do an a cappella version of “Candy Girl” to promote Pitch Perfect 2: Oversingers Overseas or whatever. Brock Lesnar could F5 Seth MacFarlane to promote Ted 2 and also save us the indignity of future MacFarlane vehicles. Dolph Ziggler furiously masturbating on the ramp while John Cena’s scenes from Trainwreck play on the big screens surely isn’t out of the realm of possibility. Jurassic World? Well… umm… okay, maybe Okada already handled that in NJPW: