Reunited & It Feels So Good: Nike Re-Signs Michael Vick

07.01.11 7 years ago 18 Comments

From having the world at your fingertips, to being publicly crucified, to sitting in the belly of the beast for two years to finding yourself gaining it all back, the story of Michael Vick will eventually make the Philadelphia Eagles quarterback a New York Times best selling author. Michael Vick: Finally Free hits shelves July 27, by the way. Today, after severing ties with the former number one overall draft pick in 2007 for those infamous dog fighting charges, Nike re-signed Michael Vick, reports CNBC’s Darren Rovell.

Doing so makes this the first time in sports marketing history that an athlete has been cut by a brand only to be re-signed later. Nike’s spokesman Derek Kent said of the situation, “Michael acknowledges his past mistakes. We do not condone those actions, but we support the positive changes he has made to better himself off the field.” Pretty much, what Kent really wanted to say was this, “Enough time has passed that most people have either moved on or just do not care anymore. Plus, he had a spectacular year last season. And if this NFL lockout finishes soon and Michael has another great season like we expect it and him to, we’re going to look like geniuses.”

The truth is, while Vick has never been my favorite football player, it is great to see him having this string of good luck. He’s saying and doing all the right things, on camera, at least. For all the God-given talent surrounding Vick, maybe it took him being drug through the mud to truly realize the opportunity placed in front of him. While the company has not acknowledged exactly how they plan to use Mike in their marketing initiatives, do remember that Nike becomes the official supplier of the NFL in April 2012. And if those college uniforms are any indication, hell yeah.

Nike Re-Signs Michael Vick [CNBC]

Previously: Michael Vick Signs A New Endorsement Deal

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