Another One Bites The Dust…

06.30.09 9 years ago 15 Comments

With this tweet above, Twitter was set ablaze this afternoon with the news of Vibe’s shutdown.  Of course  YN was on top of things to relay the news and people responded with a mix of shock, condolences & reminiscing.  Pretty soon it was being picked up and confirmed by other outlets.

Vibe magazine, the urban-music magazine founded in 1993 by Quincy Jones, is the latest victim of the media recession. Multiple sources both within and outside the magazine confirmed that it is shutting down.

Reached for comment, chief financial officer Angela Zucconi said, “We will be making a statement by the end of the day. That’s all I can say at this point.” She referred further questions to CEO Steve Aaron, who was not immediately available.

While it is a shame that it closed it’s doors, I felt nothing but indifference.  Not because I wasn’t a fan of the magazine, because as a magazine junkie, Vibe definitely served it’s purpose.  It had it’s own niche and filled that gray area that resided between Hip-Hop, R&B and Pop Culture.  My indifference stemmed mainly because it’s been a slow, long death for the magazine.  The past six months have almost been like  business hospice for Vibe and their time finally came.  Rumors first popped up in February, yet the magazine kept plugging along although it got noticeably thinner and thinner each month, as ad revenue continued to dwindle.  They restructured their business model, but it wasn’t enough.  Ironically their Top 50 blog list brought a buzz and sense of relevancy which was all for naught.

R.I.P. to Vibe and hopefully everybody employed there will be able to land on their feet somewhere sooner rather than later.

Vibe Magazine Shutting Down [Daily Finance]

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