Adidas is giving you seven chances to express yourself with its AdiZERO football cleats this season. The adiMoji Pack features the 2018 adizero 5-Star 7.0 tricked out in unique colorways that take the emojis on your phone and put them into the real world.
The shoemaker showed off some player-exclusive editions of its football cleat a few months ago for stars like Jay Ajayi and Alvin Kamara that featured emojis. Now they’re bringing the adiMoji line to the masses, with seven different styles to help bring out the fire, ice or goat out of you on the field.
All of these look great, but the highlight of the pack has to be a shoe called Snoop’s Money Bag, which according to a release is inspired by Snoop’s “love of glitz, glammer an gold.” It features the money bag emoji with gold plates and a winged dollar sign lace jewel.
The classic fire emoji is on a black matte cleat that reveals the design when the shoes are literally heated up, a design that uses gold electroplates as well.
To contrast that, the “ice” design shimmers in sunlight and features snowflake emojis, with an adizero logo lace jewel. The idea is that someone wearing these cleats can put a defender on skates, and they’ll definitely look cook as hell.
One of the more inspired designs is the “Oil” look, which is not black but a rainbow-inspired upper that looks more like an oil puddle, with a variety of shimmering colors. The shoe is supposed to represent Texas, with a state outline for a jewel that will certainly be popular in the football-crazy state.
There’s also a winged money design and a 100 emoji look, which both are pretty strong.
And finally, there’s the goat. It takes a lot of swagger to declare yourself the best on a pair of cleats, but if you’ve got the money you can do it.
The adiMoji pack designs are $130 and drop on March 14 on the adidas, EastBay and Dicks Sporting Goods websites. I’d expect to see a lot of these on the gridiron this fall.
