Sneaker companies are always doing whatever they can to push their products forward. This happens in a myriad of ways — it could be the way a shoe feels on someone’s foot, it could be through things like the shoe’s color pattern or how it is designed, or it could be with some of the amenities you find on a shoe.
With its newest release, adidas is going to try something new. Their latest kicks are coming just in time for the Super Bowl: The adidas Made For Minnesota football cleats.
The things that makes these so innovative is that adidas went over to its SPEEDFACTORY facility in Germany and, using data, digitally created the cleats.