In the past few years, adidas came after the basketball market, trying to make Nike’s place a little more uncomfortable. Recently, adidas has been making inroads into the football market and with their latest release the future may already be here.
On Wednesday, adidas revealed the adizero Primeknit shoes, the shoes take a little from each of the brands popular shoes. A hint of the Boost Line here with the modern NMD look to make the shoes that much more visually appealing to the customer.
But the primary focus to the shoes is built around speed, making a durable yet light cleat that allows the guys who run those nine routes to get a tiny bit more distance from their defender. But for the defenders, it’ll allow just that much more cushion to cut on a dime and take down that elusive running back. Via adidas.
Speed is omnidirectional. Taking Insight from athletes, adidas created speed-spat seam tape in an X-band formation to help deliver a lockdown sensation with zoned support for enhanced acceleration, making cuts, changing direction and stopping on a dime. Additionally, the Primeknit upper is seamlessly blended with a lightweight, TPU toecap to help provide structure for lateral movements, durability and support, while an anatomical lacing system aligns to the bones of the foot for added comfort.
Comfort is a big deal, because everyone has worn cleats or the shoes that don’t really bend along with the foot, which makes removing the shoes after a hard game that much more difficult. adidas focuses on comfort along with speed for this to be a truly revolutionary cleat.
The adizero Primeknit cleats will be available on November 25th through your favorite website for $150, and one would think to get these early because they’ll be a hot ticket item for the holidays. One can’t be too slow in picking up the cleats that will likely add a tiny bit of speed on the field.
