Half the fun of signing day these days is in schools’ attempts to be “hip” and “fun” and “current.” Some things work better than others, but you can’t fault the staffs and social media professionals for throwing stuff at the wall and seeing what sticks. But consistently – to a level that never feels fake, foreign, strange, or all together creepy – Houston has done a great job since Tom Herman arrived on campus.
Which makes the odd one-up fest between Houston and Cincinnati that is developing during this year’s signing day even more fun. I doubt it started out as a competition to see who had the better spread, and office, and environment, but it’s snowballed into so much more.
First, Houston posted a friendly and tasty looking picture of its breakfast.