Over the last year, HBO’s John Oliver has been one of FIFA’s harshest critics. He regularly refers to them as perhaps the most corrupt sports organization in the world. In an episode on May 31 and following the arrests of FIFA’s highest officials, Oliver called for brands to pressure President Sepp Blatter into resignation.
“Adidas I will wear one of your ugly shoes. One of those shoes that make me look like the Greek god of aspiring DJs. McDonald’s, I will take a bite out of every item on your Dollar Menu which tastes like normal food that was cursed by a vindictive wizard.
And I will even make the ultimate sacrifice: Budweiser, if you pull your support and help get rid of Blatter, I will put my mouth where my mouth is, and I will personally drink one of your disgusting items. I’m serious. It could be a Bud Light. I will even drink a Bud Light Lime, despite the fact that all the lime in the world cannot disguise the fact that this tastes like a puddle beneath a Long John Silver’s Dumpster. But I will do it. I will drink one maintaining eye contact with the camera and say it’s delicious, because if you get rid of the Swiss demon who has ruined the sport I love, this stuff will taste like f*cking Champagne!”
Obviously, Oliver never thought any of that would happen. He never thought Blatter (and FIFA) would own up to their own corruption. But they did. On Tuesday, Blatter stunned the world by stepping down as President of FIFA. And on Sunday Oliver made good on his promise.
First with the Adidas shoes:
Then with McDonald’s:
And despite Bud Light Lime tasting like, “Jolly Green Giant’s ejaculate,” Oliver chugged an entire bottle.
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