D.C. Sports may have found their most influential ambassador through an unlikely channel — the world of pornography.
This week, the Washington Post‘s DC Sports Bog published a feature on former adult film star Mia Khalifa and the impact she’s had on Washington’s local sports teams through her vocal and visible support on social media. It’s not your typical sports feature, but it has some interesting tidbits.
It discusses how Khalifa, the 23-year-old who gained fame through a short stint as an adult film star, has used her massive audience (more than a million followers on Twitter and 300,000+ on Instagram) to steer attention and support to local teams that don’t necessarily get a lot of celebrity backing.
“Since I gained a social media platform, I decided right away that I want to bring as much attention to Maryland and D.C. and the DMV area as I can,” Khalifa said in a phone interview this week. “I want to promote D.C. sports. I want to promote how amazing Maryland is and how gorgeous D.C. is and how great of a city it is. Because that’s home. Other than Wale, it’s not very well-represented [in certain circles]. So I want to help out with that. I really care about D.C.”
Through those accounts, she’s put some public shine on the Capitals, Nationals, Redskins, and other local squads and provided exposure that may work to convince her followers to pledge their allegiance as well.
The piece also talks about the impact Khalifa has had on the local outlets that cover those teams as well. Author Dan Steinberg talks about how she has personally driven exposure and Web traffic to smaller blogs and social accounts just by sharing their work, making her pretty valuable and influential to those publishers.