07.09.08 10 years ago 16 Comments

If you're one of the people who realizes that some aspect of the Beijing Olympics will go disastrously wrong, good news: the apocalypse will be televised.  Seriously, you're gonna have the chance to watch EVERYTHING.

NBC Universal… will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history. [second most ambitious: photographing your mom's ass. -Ed.]

The 3,600 total hours of coverage on seven NBC Universal networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD, as well as NBCOlympics.com, is 1,000 hours more than the combined coverage for every televised Summer Olympics in U.S. history (Rome 1960 – Athens 2004, 2,562 hours). NBCOlympics.com will feature approximately 2,200 total hours of live streaming Olympic broadband video coverage, the first live online Olympic coverage in the United States.

Oh no, workplace productivity may disappear completely as cubicle dwellers surreptitiously clamor to watch the Olympic sailing regatta and every second of the marathon.  Sounds nice, NBC.  Be sure to add "most hours of Olympics coverage watched by no one" to the record book, too.

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