Got about $5 million burning a hole through your pocket and something you’d like to say to 100 million people? Better act fast. NBC revealed yesterday in a conference call that its 2015 Super Bowl advertising time is already 95% accounted for, even with the price tag coming in at a smooth $4.5 million per 30 seconds. But don’t worry, says NBC, you’ll get your money’s worth and then some. Why, they’re practically giving it away!
[Seth Winter, VP of Sales and Marketing for NBC Sports Group and NBCUniversal News Group] believes that the multi-million price is a bargain. The company’s internal research has shown that after adding in factors like pre- and post- Super Bowl ad online replay and the positive PR brands get from appearing on the Super Bowl, the commercials should be going for more than twice as much.
“($4.5 million) is a steal. We think the Super Bowl is worth closer to $10 million in incremental exposure for marketers,” Winter said to reporters. [AdWeek]
Hopefully, if there’s a God in heaven who loves us dearly, this will finally be the year some crazy old billionaire buys up like five full minutes of ad time (cost: $45 million) and just rants about traffic lights and baseball players from the 1940s and whatever the hell else careens into his brain. Not to advertise or promote anything, either. Just to get it off his chest. I think I would like that.