It seems every company is doing something special for Super Bowl 53, but only adidas took its biggest football stars and made an animated show with Quavo. The sports apparel giant cast the Migos rapper to help them commemorate the biggest sporting event in the country taking place in his backyard with a slick miniseries that helps show off some of the NFL’s biggest stars.
The company has already shown off a collaboration between itself and BAPE to bring the streetwear company’s iconic camo to some of adidas’ signature products. But Only In Atlanta is different.
Adidas dropped a preview of the first episode on Twitter on Monday, but the episode itself, in full, is brief.
The first episode only sets up the premise, which is an animated Quavo telling a story about the “greatest” 7-on-7 football game ever played. The setup is that a bunch of players — called the Five Points Crew — were all hanging out when bad news shows up. Each player gets a fun little intro, the best of which is JuJu Smith-Schuster and his dog, Boujee. Other members of the Five Points Crew include Aaron Rodgers, Alvin Kamara, Von Miller, Dr. Jen Welter (the coach), Stefon Diggs, Joey Bosa, Marcus Peters, Patrick Mahomes, and Adam Thielen.
The first episode ends just when the Bone Crushers come to challenge the crew, so it looks like they’re going to play some football when the rest of the episodes drop. The animation style here is cool and Quavo’s voiceover is a nice touch as well.
The second episode dropped on Tuesday: