It’s a fun fact that every point scored in NFL history has been done using a Wilson football, but the latest creation from the sporting goods manufacturer isn’t meant more for the display case than the gridiron.
Wilson has partnered with luxury brand MCM to put a special version of The Duke on sale in Atlanta before Super Bowl LIII kicks off on Sunday. MCM, known around the world for leather goods, teamed up with the football manufacturer to pair some high-end fashion with the pigskin football fans are used to seeing on the field on Sundays.
“This is the second collaboration between Wilson and MCM, but the first with the Official Wilson NFL game ball,” Amanda Lamb, global marketing director for Wilson Football, told Uproxx.
The first collaboration was a basketball that featured MCM’s logo on every panel. This football, however, mixes the traditional look of “The Duke” with MCM’s Visetos design.
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“One panel is made of our pebbled leather and bears the NFL shield, our well- known script logo, and ‘The Duke,’ the nickname of the iconic gameball,” Lamb said. “Three more panels showcase MCM’s signature Visetos print that is unmistakable in the world of luxury fashion”
Earlier in the week, the company also showed off a special edition of Wilson balls tattooed by B.J. Betts and designed in part by Marshawn Lynch in an effort to raise money for his Fam1st Foundation. So it’s clear that Wilson is really branching out with what it’s putting on footballs these days.
