If you’ve been checking out posts online for Yeezy Season 6, you make think you’re seeing double…well, triple…well, just a lot of photos of the same person wearing pieces from the unreleased collection. While the line will not launch until New York Fashion Week, it looks like Kanye West’s affection for his bossed up wife, Kim Kardashian-West, has inspired him to create a campaign based completely around her most current look – a platinum blonde ‘do that is bone straight with a part down the center. ‘Ye has historically been very particular about who models the line, and this time, he’s called on some fashionable friends to emulate that looks Kim donned on social media earlier in the year.
Among the more notable names who are helping the Wests introduce the line are heiress Paris Hilton and Instagram models the Shannon and Shannade Clermont (AKA the Clermont Twins), Kristen Noel Crawley, JOLIE (AKA Third Eye Glam), Lela Star, Sarah Snyder, Sahara Ray and more. The models are all wearing items from Yeezy Season 6 in similar ways as Kim casually did before the campaign officially came out. While a tad clone-y and therefore mildly freaky, the idea is pretty wavy when you think about it. Plus, who wouldn’t want a husband who thinks so much of her that he wishes every woman looked just like her?