Steve Jobs Really Did Consider Building An Apple Car

11.04.15 3 years ago
Steve Jobs

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There are plenty of mythical Apple products out there, ranging from the Apple Television to the Apple Car. Most of them are simply the fever dreams of analysts and tech bloggers hoping Apple will spend its gigantic pile of money on something exciting. It turns out, though, that predictions of the Apple Car were right.

The founder of Nest, Tony Fadell, has admitted that, in 2008, Steve Jobs at least considered building an Apple Car. Although he notes it never got beyond the conceptual stage:

We had a couple walks, and this was in 2008, about if we were to build a car, what would we build? What would a dashboard be? What would seats be? How would you fuel or power it?

Jobs ultimately decided to focus on products that were less time and cost-intensive. Although rumors of the Apple Car persist, they’re unlikely to come to fruition. Google’s self-driving car work is more about robotics and public transit than actually building the cars, and Tesla is growing quickly in the EV market. Besides, Apple would need to work with car dealerships, and there’s no way that’s going to happen. But, hey, at least the analysts were sort of right. Now if they’ll just stop yammering about how cable companies are going to let Apple destroy their business model…

(via The Verge)

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