Super Bowl XLIX takes place on Sunday, February 1, with a kickoff time that is conveniently set between 400 hours of pregame musical performances from Florida Georgia Line and Sugar Ray and billions of dollars of advertising. While fans of the two teams that will eventually play in the big game will undoubtedly be drunk and irrationally excited, the rest of America will be watching along to see which of the million dollar commercials is the funniest. But what about the companies that can’t afford to spend a year’s worth of marketing on one 30-second spot? Well, Newcastle Brown Ale has a revolutionary idea.
As Aubrey Plaza explains in the above video, Newcastle is recruiting other companies for “Band of Brands,” which is a campaign to pool marketing dollars for the sake of making one commercial with 30 small companies. It’s enough to make Darren Rovell slip and knock himself out on a puddle of his own pee. Between this and Anna Kendrick’s beer ad, though, we’re certainly digging the new approach to the old format.
