In 1994, many people were still confused about the internet. Katie Couric and Bryant Gumbel just so happened to broadcast their confusion on national television. Remembering that clip, BMW decided to have the hosts recreate their confusion inside a brand new electric car built in a wind powered factory. Because that would have also been confusing in 1994.
The important bit comes at the very end of the commercial:
These morning shows would play better with twerking hosts.