Cialis commercials always send weird messages. This is somewhat understandable, because they tend to run the ads during sporting events, which are often watched by families, and it would be awkward and weird if they came right out at 2 p.m. and said exactly what it is that their product does. But the result of them trying to be coy and vague about things is a series of commercials that seem to imply middle-aged couples get VERY turned on by things like woodworking and nachos, and that they may be running around having intercourse in public photo booths. Please don’t mistake this observation for a complaint. The commercials crack me up. I hope they run forever.
This brings me to my point: What does the parasailing couple in the latest commercial think they’re doing up there?
The point Cialis is trying to make here, one assumes, is that their product will help you remain active and adventurous, with parasailing of all things serving as the stand-in for what they’re really getting at. Fine, great, wonderful. But the point they’re kind of making here, if you think about everything a little bit, is that the guy up there in the banner image is parasailing with a raging erection.
And here’s where it gets fun: If that’s the case, it means he took Cialis before he and his wife went parasailing. And if that’s the case, it means it’s not totally unreasonable to assume this couple went parasailing with the intent of having sex in the sky. And if that’s the case, it means their plan involved at least one of them unbuckling their harness to attempt some sort of daredevil mid-air coitus while dangling unsecured from a parachute like a pair of sex-crazed adrenaline junkies. That would be incredibly dangerous, even for a more limber couple half their age. And they appear to be doing it in the middle of the day, which means they could very well be in full view of a crowded beach or something. At the very least, they’d be doing it right in front of whoever is driving the boat. (“Hey, what are you… you can’t unbuckle the harn-… HEY… dammit, not again!”) And that’s assuming the plan works and one or both of them don’t slip loose and go plunging to their death in the middle of the ocean.
All of which brings me back to my question: What does the parasailing couple in the latest commercial think they’re doing up there?
