As Burnsy so thoroughly laid out the other day, the Ice Bucket Challenge for ALS awareness is everywhere and undeniable. And with so many late night personalities already taking part, Conan O’Brien needed to differentiate his challenge from the masses. How might he go about that? By going into character as scumbag Conan who thinks ALS pays him for getting ice cold water dumped on him, of course.
Good times and awareness all around.
