Netflix’s ‘Dear White People’ Trailer Comes With A Built-In Trigger Warning

The first words you hear in the full-length trailer for Dear White People: “Trigger Warning.” Netflix knows that a lot of people, many of whom have already canceled their subscription over the “anti-white show” that “promotes white genocide,” aren’t going to be able to look past that title. But rather than shy away from the controversy, the streaming service is leaning into it.

Based on Justin Simien’s clever 2014 movie of the same name, Dear White People is also the name of a radio show hosted by Samantha White (Logan Browning) at the fictional Winchester University, a predominantly white Ivy League school. She uses the program “to address racial tensions on campus that often go unaddressed. The decision then catapults her to spokeswoman status for black student groups — whether she’s ready for it or not.”

When discussing the transition from movie-to-TV show, Simien told BuzzFeed, “We’re in an era where people confuse bigotry and prejudice with racism. They’re different things, and the reason it’s important to call that out is because people who are oppressed by racism die. It’s fatal to be black… That is the reality of our country. And to do a show that’s supposed to be about the black experience and not go there felt so irresponsible.

“It’s just a part of life,” he added, “unfortunately.”

Also starring Brandon P. Bell, DeRon Horton, Antoinette Robertson, and Breaking Bad‘s Giancarlo Esposito (who voices the omnipresent narrator), Dear White People premieres on Netflix on April 28. Here’s the official poster, which is directed at the white people who think the show is about them.