HBO’s Highly-Anticipated Standalone Service Has A Name, Price, And Possible Launch Partner

One of the biggest TV announcements of last year had nothing to do with a series, but a network. When HBO revealed plans to offer its programming directly to consumers for the first time ever, many were excited. However, the news came with no insight as to when it would happen, or for what price. But it seems that’s all changed.

HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called “HBO Now,” ready to launch in April in conjunction with the premiere of the fifth season of “Game of Thrones,” according to sources familiar with their plans.

When it launches, consumers will be able to subscribe to “HBO Now” directly from HBO for the first time, rather than through a cable, satellite or telco TV distributor such as Comcast or Verizon. The retail price is expected to be $15 a month when purchased directly from HBO, or about the that consumers pay when they order HBO through their cable, satellite or telco provider. (via IB Times)

In addition, HBO’s also working with various third-party players to help get the service to as many customers as possible:

HBO is in talks with Apple to make Apple TV one of the launch partners for its highly anticipated streaming service when it debuts next month. (via IB Times)

In summary: stand-alone HBO will be ready for the premiere of Game of Thrones, will cost $15/month, and will hopefully be available to Apple TV users. Price debate aside, this all seems like very good news.

Source: IB Times