When news first broke that NBC had landed the 2014 & 2016 Olympic Games (as well as the still host-less 2018 & 2020 Games) with a 4.4 BILLION-dollar bid, the primary concern was “Oh dear God, not more tape-delayed events.” Well don’t you worry your pretty little heads, because Mark Lazarus, the man who replaced uber-tard Dick Ebersol in NBC’s sports division, promises that all the events will be shown live… somewhere.
“We will make every event available, on one platform or another, live,” said Lazarus during a conference call with IOC president Jacques Rogge Tuesday.
Whether [that] translates into more live TV coverage on NBCUniversal’s broadcast and cable channels will be answered next summer when Lazarus and NBC produce the 2012 Summer Olympic Games in London. [USA Today]
It makes sense to spread the sports over NBC’s networks. Bravo gets the gay sports, CNBC can show the boring ones, and Telemundo can air whatever sports Hispanic people like (soooo… soccer?). There’s still no word, however, on whether this development will affect Olympic polar bear coverage.
