Old People Still Like CBS

05.26.10 9 years ago 13 Comments

The 2009-10 television season ends tonight, and CBS is once again the most-watched network in America, while Fox had the most viewers under the age of 50 for the sixth straight year. In a related story, the television “year” ends in the middle of the week at the end of the May? Whatever.

CBS, a solid second in 18-49, will win among total viewers for the seventh time in eight years. Eye benefited from hot Monday comedies “Big Bang Theory” and “Two and a Half Men,” a deep bench of crime dramas and a strong reality group — including new-on-the-job “Undercover Boss.”

ABC, meanwhile, slipped into a tie with NBC for third place among young adults, as the Alphabet — which scored with popular new comedy “Modern Family” — got no help from its rookie dramas at the same time that its core hourlongs declined.

And the Peacock, still looking for a breakout hit, struggled in the fall with its five-night “Jay Leno Show” but finished higher than it should have in the end, thanks to 17 nights of the Winter Olympics…

Aside from the “Leno Show” debacle, the two biggest stories of the TV season were the effect of increased DVR usage and a trend toward lighter programming. [Variety]

The number of homes with DVRs rose five points to 36%, which means that more than 1 in 3 Americans are starting to get it. Here’s an example: on Monday night, I recorded the two-hour penultimate episode of “Dancing with the Stars.” Since I don’t need to see Tom Bergeron’s douchey face, Brooke Whatsherface’s interviews, or Bruno flailing around, all I watched were the dances and every second Erin Andrews was on-screen. I finished the episode in 28 minutes.

Read that again: I watched every pertinent detail of a two-hour reality program in 28 MINUTES. It blows my mind that people allow commercials and unnecessary expository voiceovers siphon off hours of their lives. You’d think the old people watching CBS in real time would be the ones most protective of the little remaining time they have before death.

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