Rick and Morty season 4 won’t be coming for awhile, but Adult Swim shouldn’t have trouble paying for it thanks to their top rating for TV comedies and their cash influx from Old Spice in the clip above. In the commercial set in the Rick and Morty-verse, Rick takes a cash payment from Old Spice to introduce Morty to some Old Spice mascots at 3 a.m., but these aren’t typical mascots. They’re anthropomorphic spray bottles capable of stealing, wrecking things, and eating. Specifically, the mascot known as “Swagger” feeds upon a beloved side character who has seemingly met its surreal, cologne-scented demise:
That’s the butter-passing robot from one of our favorite episodes, “Something Ricked This Way Comes” (synopsis), in which Rick makes a robot that can question its own existence and has a crisis when it realizes its only purpose is to hand Rick the butter dish at the dinner table. Perhaps it’s for the best that its bleak journey has swaggered past the finish line. Welcome to the afterlife, pal.
The ad itself is a reference to a scene from “M. Night Shaym-Aliens!” (synopsis), which was also referenced in a sponsored clip from 2015 when Rick similarly barged into Morty’s room at night to introduce him to anthropomorphic Carl’s Jr./Hardee’s hamburger mascots. Those mascots also wreak havoc, sloshing sauce everywhere and stealing things. (They learned it from watching Hamburglar.)